Should My Aspiring Influencer Friend Stop Exploiting People for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her styling career. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I love being with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a accessory for her online persona.

The Defence: The Content Creator's View

I hope Beth to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made content creation.

Content creation is my version of living actively: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the work we create together can achieve: a foot in the door. I know not all people enjoys being on camera, but often unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my private filmmaker, but companions help each other in minor capacities. I thought recording a clip here or there would be enjoyable for Beth. Creativity thrives in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before recording, and avoiding angles that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I get that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everybody. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Troy Bauer
Troy Bauer

Marcus is a seasoned gaming analyst with over a decade of experience in reviewing online casinos and slot games, specializing in payout strategies and player safety.